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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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London

Leo Burnett London Taps Into Little Moments of Holiday Magic With ‘Carrot Stick’

New spot kicks off McDonald’s U.K.’s Christmas campaign to get us #ReindeerReady

Continuing a successful trend from last year, Leo Burnett London’s new Christmas campaign for McDonald’s U.K. captures the spirit of holiday bliss with an adorable new short film and playful cross-platform engagement.

In the new spot, as a young girl and her father are nearing the end of their meal at McDonald’s, she saves a single carrot stick from her meal. Their journey home focuses on her valiant – and incredibly cute – effort to protect the carrot stick. When met with looks of confusion from passersby and shopkeepers, her answer is always, “It’s for the reindeer.”

She finally makes it home, excited to have a treat for the hardworking reindeer, but finds out there are more than one helping Santa. So her journey continues back to McDonald’s.

Described as a “holiday heart-grabber” by Adweek, the new short sparks a sense of blissful nostalgia, reminding us of the little moments of magic that come with the holidays.

“We’re so proud to be launching our most ambitious Christmas campaign for McDonald’s yet, with loads of treats and surprises in store for our customers and audiences,” Chaka Sobhani, chief creative officer Leo Burnett London, said.

The fun jumps to mobile with a Snapchat partnership that includes a first-of-its-kind hub where customers can unlock a special Face Lens, a festive filter and an exclusive “Carrot Run” game. The hub can be unlocked by scanning Snapcodes that will be placed on millions of Christmas packaging or by swiping up on special McDonald’s Snap Ads that will be available to more than 10 million daily U.K. Snapchatters. And just before Christmas, McDonald’s will use Snapchat’s new World Lens technology in an exciting brand first.