Leo Burnett Melbourne’s #MyFamilyCan for SPC Shows the Faces of Farming
If you truly are what you eat, you might want to know the origin of your food. Leo Burnett Melbourne’s #MyFamilyCan for produce company SPC shows us the faces behind the company’s products.
Through a packaging makeover as well as TV, print, online and social media campaigns, #MyFamilyCan shows Australians the true source of their food.
In the feature spot, as seen above, Gary Goodwill, a peach farmer, discusses the importance of the family farm where his 86-year old mother still picks fruit during the harvest, showing viewers that eating local means supporting local families.