Leo Burnett Sri Lanka and JAT Holdings Create Paint from Temple Flower Petals
Leo Burnett Sri Lanka and JAT Holdings give temple flowers new purpose after festival days — making them live forever through Petal Paint.
JAT Holdings and Leo Burnett Sri Lanka created an innovative new paint that combines ancient traditions and cutting-edge technology. Petal Paint, made from the pigment of natural dried flower petals, pays homage to Sri Lanka’s rich heritage of Temple art.
Every day, thousands of flowers are placed at the Buddhist Temple altars, only to be later collected and thrown away. Leo Burnett Sri Lanka and JAT conceptualized a way to make these flower offerings live forever. Once collected, the flowers are separated by color and dried. Then, their natural pigments are extracted and preserved to make the paint—200 kilograms of flowers are used for every fifty liters of paint.
There are five Petal Paint colors to symbolize Budda’s halo: Pigeonwing Blue, Trumpet Gold, Lotus Red, Araliya White and Marigold Orange. Paint will be donated to restore and rejuvenate Temple murals, and is available in stores for consumers to paint shrine rooms and altars in their homes. Additionally, this initiative offers a long-lasting, sustainable solution to Temple waste across the country.