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Rupert Runewitsch

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Plan International Provides a Powerful Message to Young Girls

Plan International's new TV commercial, ‘Because I am a Girl,’ provides a powerful message to young girls by demonstrating how education and the right support can free them from poverty.

Plan International's new TV commercial, Because I am a Girl, provides a powerful message to young girls by demonstrating how education and support can free them from poverty.

This spot, created by Leo Burnett London, starts with a young girl falling from the sky, tumbling down towards her homeland. As the young girl steps foot onto her poverty stricken community, a ripple effect stems from her feet, creating a developed society filled with businesses, life and hope. Plan International believes that the key to fighting poverty starts with educating young girls. With this new message, Plan aims to support 4 million girls to stay educated and fulfill their potential.