Samsung's S-Drive by Leo Burnett Sydney
Thousands of young Australians are involved in car accidents due to preventable causes - speed, inexperience, and driver distractions. Despite years of attempts made the government, this epidemic costs the country $27 billion dollars a year.
In partnership with our friends down under, Samsung teamed up with Leo Burnett Sydney to create S-Drive, a safe driving program that turns a typically distracting device into a safety mechanism - the smartphone.
The S-Drive is designed to encourage safer driving, focusing on rewarding rather than punishing. In doing so, S-Drive helps to transform one of the biggest distractions on the road into a potentially life saving tool.
Visit sdrive.com.au to learn more, and congrats to Leo Burnett Sydney for creating a fantastic initiative.