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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Sydney

Samsung's S-Drive by Leo Burnett Sydney

Thousands of young Australians are involved in car accidents due to preventable causes - speed, inexperience, and driver distractions. Despite years of attempts made the government, this epidemic costs the country $27 billion dollars a year.

In partnership with our friends down under, Samsung teamed up with Leo Burnett Sydney to create S-Drive, a safe driving program that turns a typically distracting device into a safety mechanism - the smartphone.

The S-Drive is designed to encourage safer driving, focusing on rewarding rather than punishing. In doing so, S-Drive helps to transform one of the biggest distractions on the road into a potentially life saving tool.

Visit sdrive.com.au to learn more, and congrats to Leo Burnett Sydney for creating a fantastic initiative.

June 24th 2014
By Liz Fitzgerald

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