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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

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david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Oslo

"Share the Road" by Leo Burnett Norway (Kitchen)

We all hate 'em: overly-aggressive drivers who force bicyclists off the road. They're dangerous, rude and, more than anything else, obnoxious: Who the (insert explicit word here) do they think they are anyway?

To raise awareness around this ever-so-annoying issue, Kitchen Leo Burnett created a campaign called "Share the Road" for Statens Vegvesen, the Norwegian Public Roads Administration.

The campaign includes four hilarious videos that depict bicyclist-driver interactions in everyday situations - shopping in a grocery store, taking an elevator, walking in a park and sitting on a bench.

Each video features a scenario in which a man or group of men acts as either an aggressive driver or biker. From crowding one's personal space to pushing someone off a park bench, it becomes evident that aggressive, self-centered behavior is not acceptable - not in everyday life, and especially not on the road.

Click here to watch the spots, titled "The Store," "The Elevator," "The Park" and "The Bench," respectively.

Bottom line: Sharing the road is a two-way street. (No pun intended.)