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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Toronto

The Street House - A Tour of Homelessness

In May 2012, Leo Burnett Toronto, in partnership with Raising The Roof, launched a new campaign aimed to raise awareness of the 200,000 people homeless in Canada.

In May 2012, Leo Burnett Toronto, in partnership with Raising The Roof, launched a new campaign aimed to raise awareness of the 200,000 people homeless in Canada.

To expose the realities behind homelessness, Raising The Roof built "The Street House." Coinciding with the popular Doors Open Toronto festival, "The Street House" mimicked a home, tucked inside an alleyway, made completely out of cardboard. Viewers who toured the rooms of The Street House were confronted with tough questions and compelling facts that depicted the realities of homelessness.

In just two days, over 2,000 people visited "The Street House" and millions were reached through media and word of mouth. Encouraged by the campaign, over 100,000 people acted to raise awareness for the homeless in Canada.

Take a look inside "The Street House."