Nearest office

Toronto

All offices

Offices

Selected office



,


Your nearest office

Toronto

Canada

Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

Nearby Leo Burnett offices

  • Toronto

    Canada

  • Detroit

    United States

  • Montreal

    Canada

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Guatemala City

    Guatemala

  • Santa Fe, Mexico City

    Mexico

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

Chicago

UHC “Our Song”

INSIGHT. At one point or another, you’re likely to end up in the complicated American healthcare system. The agency discovered that there are more than 141,000 healthcare codes and realized nobody knows how to navigate the big, complex system like UnitedHealthcare does. UnitedHealthcare wanted to become the insurance company that can help patients find their way through the system and get people to adopt healthier behaviors.

Fifteen of 15 - Our Song - 1

IDEA. Leo Burnett Chicago demonstrated the insurer’s unique ability to make navigating the system a bit easier in its “Ways In” campaign. The advertising — in TV, print, out-of-home, promotion, digital and social — brings to life comical situations of people getting into the system. In the TV spot “Our Song,” a couple’s listening to the familiar tune of Dirty Dancing’s “Time of My Life” leads to a virtual chat with a doctor.

Fifteen of 15 - Our Song - 2

IMPACT. UnitedHealthcare’s “Ways In” campaign was a breakthrough idea for the healthcare category and it helped move the needle on the company’s business goals. The campaign’s spots, specifically “Our Song,” utilized rich, rewatchable and entertaining stories that were right on-brand. “Our Song” received more than 25 million views on YouTube and the commercial peaked at a perfect 9.9 effectiveness score on a scale of .1 to 9.9 against an industry average of 4. It was also listed as the number one most engaging ad on TV among consumers for more than three weeks and was featured as Adweek’s Ad of the Day.