Leo Burnett Named Ad Age "Agency to Watch" in 2012
Today, Ad Age published its coveted “A-List,” report that names the top 31 agencies in the world. It’s a fierce competition and we’re quite proud to report that Leo Burnett has been named an “Agency to Watch” in 2012. 2011 was a great year for our agency. We were handpicked by Facebook to develop its 8th ad unit. We helped Coke launch one of its largest integrated campaigns in its 125-year history. We were masters of “Mayhem.” We proved that being mean, stinks. We brought Leo Burnett to “Madison Avenue.” We let “New York Write Itself.” We grew. We won nine pieces of new business and grew eight existing accounts. We hired 300 talented Burnetters. We released three critical pieces of research that are shaping campaigns across the nation.
Most importantly, we continued to live and breathe the vision that Leo Burnett – the man himself – set in stone 76 years ago. This year, and every year, we strive to be the “world’s best creator of ideas that truly move people – bar none.”
We think Leo Burnett would be proud. I know we all are.
Publicis Groupe’s Leo Burnett may have had a slow start to 2011 on the new-business front, but it picked up steam eventually, nabbing accounts such as top yogurt brand Chobani, Fifth Third Bancorp, Esurance, Dewar’s scotch and work for MillerCoors‘ Fosters, Molson and Sparks brands. The agency ended the year with a huge win: Along with sibling Digitas , it picked up the Sprint account and will succeed Goodby Silverstein & Partners in handling creative duties. In total, it tallied up nine new-business wins and eight clients with organic growth and hired a total of 300 new employees. On the digital side, it built Facebook’s first-ever agency-designed ad unit. The agency has also been working on beefing up its original research, bringing on strategist Stephen Hahn-Griffiths in February. Despite being a staple in the Chicago market, Leo Burnett didn’t have a presence on Madison Avenue until May, when it opened up a New York outpost. Our prediction is that the Big Apple outpost will help the Windy City giant attract fresh talent in 2012.-Ad Age