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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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Lisa Abbatiello

CEO, Leo Burnett Business


Billie Smith

EVP Director of Talent Management

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Eye On: Facebook Graph Search

Graph Search is a new and improved search experience that allows users to discover people, places, and things in their social graph. Graph Search has the potential to change search and discovery behavior, making it yet another example of how the social graph will disrupt the digital space. This disruption will provide new opportunities for brands to connect with consumers in the future. Right now there are no immediate marketing benefits for brands. However, brands can start to prepare for Graph Search with the optimization and engagement tips provided in this edition of Eye On.