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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
United States


Lisa Abbatiello

CEO, Leo Burnett Business


Billie Smith

EVP Director of Talent Management

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Trendy Tuesday: Brand Curation on Pinterest

We're noticing quite a few notable brands making Pinterest work for them in inventive ways.

We're noticing quite a few notable brands making Pinterest work for them in very inventive ways. Pinterest allows for simple, accessible and creative sharing, and in turn provides brands with an invaluable platform for crowd sourced competitions, differentiating brand purpose and in some cases even a brand's main digital presence.

Gilt's getaway flash sale site, Jetsetter, harnessed the power of the online tool by creating a crowd sourced competition. The contest Become a Jetsetter Curator asks subscribers to create the ultimate destination pinboard for a chance to win a variety of lavish prizes. The site has enlisted a panel of celebrity judges to rate the overall appearance of each board, but that isn't all, winners will also be selected based upon their number of followers, giving consumers the opportunity to be brand delegates.

Our friends at Leo Burnett London are bringing life to the Leo Burnett brand by using pinboards to showcase the agency through the eyes of its talent. From planners to creatives, their pinboards successfully express the diverse and colorful nature of the agency.

Interestingly enough, some brands have even adopted Pinterest as their primary digital brand presence. Holler, a digital creative agency based in Sydney, Australia has assumed the platform as the main stage for its company website. The agency was eager to see if the site would work for their own purposes in order to help clients adopt a similar model in the future.

With such versatility and ingenuity sprouting from these brand pages, we're left to wonder, is there any limit to what Pinterest can do?

Read our take on what Pinterest means for brands here.