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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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646-840-8350

Lisa Abbatiello

CEO, Leo Burnett Business

646-840-8350

Billie Smith

EVP Director of Talent Management

billie.smith@leoburnett.com

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Chicago

An All Star Spot for Team Sprint from Leo Burnett & Digitas

The “Unlimited” campaign kicks off a new business partnership between Sprint, Leo Burnett and Digitas. Launched last week during the NBA All Star Game, the first spot featured NBA MVP, Kevin Durant on the court. The spot captures Durant enduring the trials and tribulations of limited data plans, which usually leave users having to sacrifice one mobile experience for another. The ongoing campaign will continue to show that with the unlimited data plan, Sprint users can customize their experience however they would like without having to fret the day-to-day “data dilemmas.”