AXA Partners with Ponle Freno and LB Madrid to Raise Awareness for Traffic Safety
Leo Burnett Madrid's client AXA Insurance has partnered with Ponle Freno (Put the Brakes On) for their annual 5K race to raise awareness and funding to help prevent traffic accidents and support victims. With the help of LB's creative teams, AXA has contributed to the cause by developing the app Corremos Juntos (Running Together). The app enables people to participate in the cause, even if they're not in Madrid. Participants can register, choose a distance, track the route, invite friends to join and see their ranking. The race takes place on Sunday, November 25 at 9am. To learn more about Ponle Freno's cause, view some first-hand accounts of the importance of traffic safety.