Coca-Cola "Friendly Twist"
Leo Burnett Bogota proves the iconic beverage is better when shared
It's a generally agreed-upon rule of life that Coca-Cola is better when shared. In the soda-maker's latest effort, Leo Burnett Bogota took that notion a step further (see above).
Check out what happened when the agency placed a full fridge at a university ice breaker for freshmen.
"Friendly Twist" was just named Ad of the Day by Adweek.