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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
United States


646-840-8350

Lisa Abbatiello

CEO, Leo Burnett Business

646-840-8350

Billie Smith

EVP Director of Talent Management

billie.smith@leoburnett.com

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Dream Weaver

Leo Burnett and Digitas joined forces to create an interactive on-screen cinema experience for Sprint.

The 40-second Public Service Announcement, airing in over 1,000 NCM Movie Theaters, encourages patrons to turn off their mobile device during the movie in exchange for reward -- a personalized cell phone "dream." The custom "dream" is generated over the course of two hours, while a user's phone is "sleeping", and utilizes Facebook activity to create the personalized content.