Earth Hour 2012: I Will, If You Will
Leo Burnett challenges people to share a personal dare with the world by asking "What are you willing to do to save the planet?"
Turn off the lights, and at the very least, separate your paper from plastic this Saturday, March 31st at 8:30pm. Earth Hour 2012 is upon us and "I will, if you will."
Earth Hour has grown from a one-city initiative in 2007, to a 5,251 city strong global movement, last year reaching 1.8 billion people in 135 countries across all seven continents. This year, Earth Hour is taking on a different light, a dare of "I will, if you will." The IWIYW digital platform created by Leo Burnett, is the result of a collaboration with YouTube, therefore bringing together the world's biggest social video platform with the world's largest action for the environment. The campaign uses the YouTube video platform to encourage people to share a personal dare with the world, by asking "What are you willing to do to save the planet?"
Dares have come in from all over the globe from celebrities such as Miranda Kerr and our Chicago loves Giuliana & Bill Rancic, and global political leaders, including the president of Fiji, and The Secretary-General of the United Nations, Ban Ki-Moon. Even Burnett's President of North America Rich Stoddart has offered a challenge.
With nearly 1000 challenges already accepted, we dare you to commit to the ongoing Earth Hour initiative to promote sustainable energy. To learn more, please go to Earth Hour 2012 and visit the gallery to accept a dare.