Touching 77+ Years of History: Leo Burnett's SIO Touch
The Creative Technology team at Leo Burnett Chicago set out to create an engaging and social way for people to explore and experience a wide range of agency work by creating SIO Touch, an interactive digital surface developed in celebration of Leo Burnett's 77+ Anniversary.
The Creative Technology team at Leo Burnett Chicago set out to create an engaging and social way for people to explore and experience a wide range of agency work by creating SIO Touch, an interactive digital surface developed in celebration of Leo Burnett's 77+ Anniversary. Not only did the team demonstrate their creative technology skills, they were able to highlight the value of Leo Burnett's internship program by allowing a majority of the project be constructed and created by the interns brought in over the summer. With the use of infrared lasers, custom hardware and original software, interns and technologists utilized the 15th floor glass wall as a platform for SIO Touch.
"We're showing how innovation is important, and how through exploration and play, we learn and discover, and can apply that experience back to our clients," says Miles Green, VP Director of Creative Technology.
SIO Touch demonstrated the seamless and integrated workflow that allowed for the merging of conceptual design with creative technology. Below, please find those who should be given credit for the creation, development and execution of SIO Touch:
Nathan Boyd, Creative Technologist
Ryan Brownhill, Creative Technologist
Andrew Linscott, Creative Technologist
Greyson Purcell, Senior Creative Technologist
Dave Perea, Senior Creative Technologist
Damian Van Horn, Creative Technology Manager
Chad Mirshak, Creative Technology Director
Miles Green, VP of Creative Technology
Brian Barthelt, SVP of Digital Delivery
Additional thanks to the support of:
David Pratt of Parametric Sound Corporation for their Hyper Sonic Sound solution