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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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646-840-8350

Lisa Abbatiello

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646-840-8350

Billie Smith

EVP Director of Talent Management

billie.smith@leoburnett.com

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Wordplay with Special K

The Special K Fall campaign begs the question, “What will you gain when you lose?” Senior Copywriter Kristen Schwanz and Senior Planner Ramya Venkateswaran Parekh sat down with us to discuss the unique approach they took in developing this uplifting and empowering campaign.