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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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646-840-8350

Lisa Abbatiello

CEO, Leo Burnett Business

646-840-8350

Billie Smith

EVP Director of Talent Management

billie.smith@leoburnett.com

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LeoScope - Joanna

How Test-Driving a Tesla Is Making Me Ask More Questions and Push for Better Results

September 21st 2016

I became inspired by First Principles Thinking and so should you, writes Leo Burnett’s Joanna Moy

Samsung 387 • Photo: Samsung.com

Three Key Retail Design Traits for a New Shopping Age

September 8th 2016

Here’s how brick-and-mortar locations can engage with millennial shoppers beyond the screen, writes Arc’s Glenn Madigan

Marcello - LeoScope

How Brand Purpose Can Help Guide Advertising Strategy at Rio Olympics

August 16th 2016

Navigate the proliferation of screens and narratives to curate content and achieve relevancy, says Leo Burnett US Chief Strategy Officer Marcello Magalhaes

LeoScope - Tom Hord

After a Week, Pokémon Go Is Changing the Way People Think, Feel and Live — Maybe Someday It Will Change the World

July 13th 2016

Leo Burnett Senior Creative Strategist Tom Benjamin Hord weighs in on the latest viral phenomenon

Pokemon Go Image

What Brands Can Learn From Pokémon Go

July 12th 2016

The free game’s meteoric rise is a significant shift in how users are embracing the link between digital and physical from their mobile devices, writes Arc’s John Dangles

LeoScope - Cindy Tomek

Shopping With My Phone Out

July 7th 2016

How mobile apps are transforming the grocery store experience, writes Arc’s Cindy Tomek

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