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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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Lisa Abbatiello

CEO, Leo Burnett Business


Billie Smith

EVP Director of Talent Management

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LeoScope Chadi Saab

The New Age of Customer Loyalty

October 10th 2016

Yes, big data can help brands acquire new consumers, but it can also mitigate churn, writes Leo Burnett’s Chadi Saab

LeoScope - Jeanie

Disrupt or Be Disrupted: How Legacy Businesses Are Changing the Game

September 29th 2016

Companies born before the digital age are using great creative ideas to stay fresh with consumers, writes EVP, ECD Jeanie Caggiano

Samsung 387 • Photo:

Three Key Retail Design Traits for a New Shopping Age

September 8th 2016

Here’s how brick-and-mortar locations can engage with millennial shoppers beyond the screen, writes Arc’s Glenn Madigan

Marcello - LeoScope

How Brand Purpose Can Help Guide Advertising Strategy at Rio Olympics

August 16th 2016

Navigate the proliferation of screens and narratives to curate content and achieve relevancy, says Leo Burnett US Chief Strategy Officer Marcello Magalhaes

LeoScope - Tom Hord

After a Week, Pokémon Go Is Changing the Way People Think, Feel and Live — Maybe Someday It Will Change the World

July 13th 2016

Leo Burnett Senior Creative Strategist Tom Benjamin Hord weighs in on the latest viral phenomenon

Pokemon Go Image

What Brands Can Learn From Pokémon Go

July 12th 2016

The free game’s meteoric rise is a significant shift in how users are embracing the link between digital and physical from their mobile devices, writes Arc’s John Dangles

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