Arc Worldwide Announces New Leadership, Regional Expansion to Drive Competitive Advantage
May 25, 2017
The Leo Burnett Group shopper marketing agency announces significant investments in leadership and geographic footprint
What Brands Can Learn From Pokémon Go
July 12, 2016
The free game’s meteoric rise is a significant shift in how users are embracing the link between digital and physical from their mobile devices, writes Arc’s John Dangles
Arc Expands Operations to Brazil
July 12, 2016
The agency will offer shopper-marketing services led by Jean-Louis Gusiew and Clovis Marchetti
Arc Unveils New Global and U.S. Leadership Team
May 5, 2016
Agency announces new U.S. CCO; promotes Karuna Rawal to U.S. president and global chief strategy officer, Bob Raidt to global CEO and Nick Jones to global EVP of business development and innovation
How to Best Integrate Brand-Building and Sales-Generating Efforts
April 20, 2016
Leo Burnett and Arc create a new tool to help brands quicken the path to purchase and reinforce brand affinity
What It Means to Me to Say 'I’m a Creative'
March 23, 2016
It’s not just what I do, but who I am, writes Arc’s Shawn Farrell