One Millennial’s Perspective on the Changing Shopper Landscape
August 8th 2017
Digital Strategist Caitlyn Ford details what savvy brands need to know to stay in tune with today’s content-driven shopper
Brand Trust Is Both a ‘What’ and a ‘Why’
July 20th 2017
Even new players can earn consumer trust right out of the gate, writes Leo Burnett VP, Strategy Director Eric Holubow
Creativity Builds Your Brands. Here’s How Technology Makes Them Stronger
July 6th 2017
Leo Burnett Chief Marketing Officer Katie Newman explains how new tools make marketing more relevant and impactful
R.I.P. the Native Mobile App, 2008-2017
June 23rd 2017
Apps are responsible for changing the world, but their days might be numbered, as Leo Burnett Emerging Technologies Director Danny Ryback explains
Five Ways to Turn Around a Client Relationship in Distress
May 16th 2017
Here’s some advice from Leo Burnett EVPs Kara Henry and Nicolas Chidiac: Maintain a ferocious focus and genuine humility to fix your problems
More Data, More Problems? Why Data Isn’t Always the Answer
April 28th 2017
In the rush to analyze the numbers, there’s one essential question that we need to ask first, says Suzanne Michaels, EVP, creative innovation