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Leo Burnett Business
300 Park Avenue South
New York, New York 10010
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646-840-8350

Lisa Abbatiello

CEO, Leo Burnett Business

646-840-8350

Billie Smith

EVP Director of Talent Management

billie.smith@leoburnett.com

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LeoScope - Lisa Ivy

What’s Your Brand’s ‘Lemonade’? Marketing Lessons From Beyonce

December 1st 2016

Three ways Queen Bey can teach us to connect with a new era of consumer, writes Leo Burnett Senior Strategist Lisa Ivy

LeoScope - Megan Maguire

Why This Influencer Expert Has a Seat at the Strategy Table

November 3rd 2016

Director of Influencer Megan Maguire shares details on the type of collaboration and education that produces compelling influencer campaigns.

LeoScope Chadi Saab

The New Age of Customer Loyalty

October 10th 2016

Yes, big data can help brands acquire new consumers, but it can also mitigate churn, writes Leo Burnett’s Chadi Saab

LeoScope - Jeanie

Disrupt or Be Disrupted: How Legacy Businesses Are Changing the Game

September 29th 2016

Companies born before the digital age are using great creative ideas to stay fresh with consumers, writes EVP, ECD Jeanie Caggiano

Samsung 387 • Photo: Samsung.com

Three Key Retail Design Traits for a New Shopping Age

September 8th 2016

Here’s how brick-and-mortar locations can engage with millennial shoppers beyond the screen, writes Arc’s Glenn Madigan

Marcello - LeoScope

How Brand Purpose Can Help Guide Advertising Strategy at Rio Olympics

August 16th 2016

Navigate the proliferation of screens and narratives to curate content and achieve relevancy, says Leo Burnett US Chief Strategy Officer Marcello Magalhaes

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