Curiosity about life, in all its aspects, is still the secret of great creative people.”

Most business problems are human problems first. So we solve them through a human lens, creating experiences that move at the speed of culture for brands that stand the test of time.

Understand what people need. Add value to their lives in unexpected ways.

That’s HumanKind™

Fresh, disruptive and transformative thinking begins with a deep understanding of human behavior. It’s how we approach every business problem. It’s where we find solutions that people truly care about. It’s what we call HumanKind™ thinking.

HumanKind is more than a philosophy. It’s our operating system, backed by a dynamic set of tools and principles that unlock compelling creative thinking. And it’s powered by Epsilon’s industry-leading data assets, allowing us to understand and create for individuals, not faceless crowds.

HumanKind™ also knits our global community together. To ensure we’re holding ourselves to the highest standard possible, our creative leaders from around the world come together once a quarter—bringing their diverse backgrounds and cultural perspectives—to review our work.

The HumanKind™ Scale

We rate each idea on our Humankind Scale to see where we need a shot of adrenaline and where we’re raising the bar. To win an 8-ball is one of our agency’s highest honors.

Leo Burnett Building
Chicago, IL

The things we do every day

Making things that matter to people means our work takes on many forms. Which is why we have the expertise to match.

The brands we make more valuable to people.

ACHAlconThe Art Institute of ChicagoALDIAltriaBank of AmericaBeam SuntoryCampbell’sExelonFacebook MessengerFeeding AmericaField MuseumFirestoneGeneral MotorsHarbor FreightKellog’sKraft HeinzNamcoNews NationNintendoSamsungSertaUnited HealthcareUnited Health GroupUS CellularVisionworksWingstop