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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer


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Leo Q+A: Daniel Spadaro

Leo Q+A is back at it with Daniel Spadaro, strategist to the stars (well, to Special K, at the very least!).

Daniel is the organizer of Well-Dressed Wednesdays, an employee group that takes fashion to the next level each and every hump day (from swaggy scarves to seasonal wear, they've got it covered). Read below for an inside look at Mr. Spadaro's aspirations ("Herrrrrre's Daniel!," anyone?), hear the number one reason why ad folks aren't like the ones you see on TV, and, if you pay close attention, you might see why we think a musical just might be in this young man's future (hint: we'd pay more than tuppence to catch the show).

Daniel Spadaro
Title: Strategist

Describe your role in one word: Supercalifragilisticexpialidocious.

If you weren’t in advertising, what would you be doing? Talk show host.

What’s on your to-do list this year? Travel, travel, travel.

What's the first thing you do in the morning when you arrive? Eat breakfast and check my go-to sites.

Where do you do your best thinking? On my bike.

Do you have a personal motto? Treat others the way you want to be treated.

What creative talent would you most like to have? Singing voice.

If you could be a character in any commercial, who would it be? The Most Interesting Man in the World from Dos Equis.

What’s your greatest advertising-related fear? Being boring.

What’s your current state of mind about the advertising industry? It has the power to transform human behavior in more ways than it did before.

What living creative person do you most admire? Karl Lagerfeld.

How would you like to end your career? Proud.

What do you consider your greatest creative achievement? Still working on it.

What’s your idea of advertising misery? No creativity.

What’s your idea of perfect advertising happiness? Happy clients, synergy between departments and killer work all on Well-Dressed Wednesdays.

What advertising lingo do you most overuse? "Deck".

What’s your biggest advertising-related regret? Not asking enough questions when first starting out.

What trait do you value most of co-workers? Humility.

What do you think most people misunderstand about the business? We’re all in suits smoking and drinking all day.

If you could change one thing about advertising, what would it be? Attitudes.

What’s the quality you most like in a creative director? Collaborative.

What’s the quality you most like in an account executive? Being fearless.

And, finally, what’s your favorite ad/campaign ever? Levi’s Go Forth Campaign for Braddock, PA.

Thanks, Daniel! See below for a look back at our previous Leo Q+A's:

Leo Q+A: David Kuta
Leo Q+A: Sarah Tynan
Leo Q+A: Josh Raper
Leo Q+A: Charley Wickman
Leo Q+A: David Schermer
Leo Q+A: Anne Beebe