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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer


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Leo Q+A: Susie Henry

Welcome back to Leo Q+A! Today we talked to the exuberant and beloved Susie Henry from Leo Burnett Sydney, who just celebrated an amazing 30 years working at Leo. Susie joined us in 1985 as an assistant to the CEO before becoming the ever bright and smiling face of LB Sydney at reception. Check out her thoughts below on chamomile peppermint tea, #selfies and why you might need to “cool your jets.” Congrats on 30 years, Susie!

If you weren’t in advertising what would you be doing?

Gardening, exercising, but I only want to be in advertising.

What’s on your to do list this year?

Keep doing everything that makes everyone happy. And that’s talking to the clients and our fabulous people that work in LB in all departments.

What’s the first thing you do in the morning when you arrive?

I have a mix of chamomile & peppermint tea, then check all the boardroom bookings to know which clients are coming in during the day, check courier bookings, etc.

Where do you do your best thinking?

On the ferry to work, sitting outside, with the vibrant blue waves breaking around me.

Do you have a personal motto?

Yes, be friendly and welcoming. And I do say, “cool your jets” quite often.

What creative talent would you most like to have?

Definitely to be able to paint and draw. And I find creative people fascinating, as they are all so different in their fields of expertise.

A character in any commercial, what would it be?

Of course a puppy dog, preferably a Great Dane or a Labrador.

What‘s your greatest advertising-related fear?

Not having a good laugh every day.

What living creative person do you most admire?

Andy DiLallo, not just because he works at LB. He is just the friendliest, most gorgeous, creative person, but also so incredibly talented and chooses the best people to work with him.

How would you like to end your career?

I’m not thinking of the end of the journey, but definitely still at LB.

What do you consider your greatest achievement?

Not ever having a sick leave day in 30 years.

Advertising misery is when…

We lose an account. I feel so upset for everyone who has worked so hard on the client’s business. It is heartbreaking. The same when we lose a new business pitch after working non-stop on trying to gain the business.

My idea of perfect advertising happiness is…

Making ads that people enjoy, and especially when the client is happy.

What advertising lingo do you most overuse?

I don’t, but everyone talks hashtags and selfies.

What trait do you value most in co-workers?

Loyalty, and they must have a sense of humour.

What do people misunderstand about the business?

That all ad boys/girls drive Porsches, have ponytails and are overpaid.

Favourite ad campaign ever?

I have to admit recently Rhonda and Ketut for AAMI or Hahn Beer about 5 years ago. Anything that makes me laugh

Rhonda and Ketut for AAMI

Hahn Beer