Office Space: Leo Burnett Hong Kong’s Headquarters
When you think of a dream office, what does it look like? Office Space explores the settings that inspire Leo Burnett's work in every corner of the globe.
This week, we explore Hong Kong’s headquarters: a dynamic space filled with noteworthy features. The Hong Kong office, designed by Bean Buro, was featured in several publications, such as Design Boom and Por Homme Magazine, for its unique, cultural and historical aesthetic. Its innovative design encourages creative thinking and collaboration among employees.
Located in the Landmark East AIA Kowloon Tower in Kwun Tong, Hong Kong, the design inhabits two floors as well as a large external terrace, totaling 35,000 square feet.
ON INSPIRATION BEHIND THE NEW SPACE
Inspired by an exchange of contextual narratives from the local hipster culture of post-industrial Kwun Tong to the vibrant urban life of Williamsburg, Brooklyn, the design encourages social interactions between staff to increase creative thinking and collaboration.
ON SPECIAL FEATURES OF THE NEW SPACE
Staff and clients are enter the space by an industrial-factory-themed sliding door, an illusion achieved by highly realistic sticker graphics and a double-faced metal plate embossed with the company logo on one side and a pair of glasses, as worn by Leo Burnett himself, on the other. Employees can then scan into work on a 3.5-meter-tall card reader in the form of another widely recognized company symbol, the pencil. The installation plays off the company philosophy, “Big ideas come from big pencils.”
The main feature of the new workspace is a set of sculptural meeting rooms that inhabit the reception area. The meeting rooms, inspired by Kwun Tong’s history of ship construction, appear to be floating, with walls clad in curved ribs and plywood panels. The meeting tables inside were uniquely designed using layers of plywood and corian.
Also in the reception area is the first of three brightly tiled long bars that layer the central space of the project. Suspended above the reception desk is a custom-made 5-meter-long steel installation of Leo Burnett’s iconic company logo that’s lined with lights. The second long bar forms the café area, where staff can have lunch, hold informal meetings or throw parties. Beyond the café is a large outdoor terrace, where the final 10-meter-long bar was installed for flexible events. It has a barbecue area and outdoor furniture for casual meetings.
A collection of other design features contributes to the quirky personality of the new office. A series of dinner-style carts lined with acoustic drapes and homey pendant lights are installed across the office. Inside, staff can carry out semi-private group discussions or personal creative thinking. Throughout the workspace, designated walls are coated with writable paint for spontaneous meeting discussions. Wood, wool and cork wall panels were used as acoustic absorption across the office. Enclosed offices are situated along the building’s glazed perimeter while preserving maximum natural diffused daylight into the general open plan office. These offices have full height glass walls to preserve the visual connections across all spaces.
ON THE CONNECTION BETWEEN ENGAGING OFFICE SPACE AND CREATIVITY & PRODUCTIVITY
The new office supports the highly dynamic working culture of a creative agency through a variety of spaces such as open plan work clusters, semi-private discussion areas, private meeting rooms and enclosed offices. Additionally, several art and graphics installations fundamental to the Leo Burnett brand animate the space and help organize the overall design.
Keep following our Office Space series for more sneak peeks into the walls of our global network. Explore another office:
Office Space: Leo Burnett Vietnam’s New Digs.