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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
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http://www.leoburnett.us/chicago/

Amy Cheronis

EVP Reputation and Communications

amy.cheronis@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

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Ho Chi Minh City

Office Space: Leo Burnett Vietnam’s New Digs

When you think of a dream office, what does it look like? Are you hoping for a window view? Maybe a team space to collaborate on new ideas? What about ceiling lights in the shape of Leo’s famous black pencils? Or shared space inspired by sweeping terraced rice fields? The people over at Leo Burnett Vietnam let their imagination run wild on the design of their new office, and it’s sure to make you green with envy.

Managing Director of Leo Burnett Vietnam Lukasz Roszczyc explains the inspiration and ideas behind his office’s radical change below.

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“Over the last few years, we have worked hard to push the agency into a more creative headspace. And a big part of being in a more creative headspace is being in a more creative office space.”
– Lukasz Roszczyc, managing director, Leo Burnett Vietnam.

ON LOCATION:
We made a conscious decision to move away from the traditional business district and into a more artsy lifestyle and residential area. Environment influences thinking, and we feel strongly that District Two, with its creative boutiques, concept restaurants and integrated Vietnamese and foreign community, would provide our employees with a new and exciting space to explore. But that’s only half the story. As well as relocating to a cool area, we also made sure that we relocated to a cool building. We took over a space that was previously a supermarket and restaurant and turned it into a creative campus. This is a completely new approach for a communications agency in Vietnam.

ON INSPIRATION BEHIND THE NEW SPACE:
The inspiration for the office was strongly influenced by Vietnam. In particular, we took inspiration from the Vietnamese terraced rice fields. These charming and distinctive features of the Central and North Vietnam landscape were an integral part of our design ethos, combining as they do the creative harmony between human and the natural world. The multi-zone, layered working space inspires people to develop new ideas and grow.

ON SPECIAL FEATURES OF THE NEW SPACE:
We wanted to create a space unlike any that our employees had ever worked in before. The new office boasts a host of cool, innovative spaces designed to promote relaxed thinking and a strong contemporary vibe.

These features include:

  • Creative Booths - designed to give creative teams a unique space in which to bring their ideas to life.

  • Creative Caves - designed to give people space to think on their own or have a sleep depending on how they’re feeling.

  • Presentation Terraces - which provide an innovative twist on the traditional boardroom set up.

  • Brainstorm Terrace - a place for collective thinking.

  • Pool & Bike Area - a great place to unwind.

  • Star Bar - It can’t be all work. The Star Bar allows us to be human again and reconnect with one another at a non-work level.

  • Artsy Inspirations for interior wall spaces - The space includes a digital-immersion wall, a Leo-themed bar area, a creative avant-garde pool table area and an ultra-modern mural with the God of Happiness and a larger-than-life 8 ball. To achieve these artistic features, we recruited the talents of two emerging Vietnamese artists and two foreign artists and gave them free creative rein to create art for the space.

ON THE CONNECTION BETWEEN ENGAGING OFFICE SPACE AND CREATIVITY & PRODUCTIVITY:
The fully open space with the smartly designed individual spaces, allows for an inter-connectedness of departments that we most definitely did not have in our previous office.

There is a strong element of playfulness within the design. The terraced boardroom with its grass floor, the creative brainstorm area with its brightly colored beanbags, the pool table, the creative caves, the Star Bar and pool views. All of these are designed to make the whole place more creative, and therefore more productive.

We have also made sure to adhere to the traditional iconic elements of Leo Burnett design. Pencils, apples and stars are featured heavily throughout the office space.

ON THE INTERIOR DESIGNERS:
We worked with Kaze Design, one of the most awarded studios in Vietnam. Kaze has a strong background in residential and hospitality experience that helped greatly to create the non-traditional design we are after for Leo Burnett Vietnam.