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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer


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Taipei, Taiwan

The Creative Essentials of Nana Tsai, Associate Creative Director

Maintaining joy through curiosity— this is how Associate Creative Director Nana Tsai stays inspired.

“Curiosity about life in all its aspects, I think, is still the secret of great creative people.” – Leo Burnett

Adulting—many get lost in the mundane tasks and responsibilities that accompany being “grown up”, with limited time or energy to learn something new. As a result, their precious childlike curiosity can be little harder to tap.

To maintain that curious desire, Leo Burnett Taiwan Associate Creative Director Nana Tsai finds delight and joy in the every day, keeping her attuned to cultural trends and her own untapped ideas. She explores topics that excite her, such as Japanese humor culture, to create content that brings her joy.

Her work can be seen on McDonald’s Taiwan “Still My Little Girl” and on China Airlines creative “The Trip You Have Promised” campaign—a favorite of hers that reminds her (and her friends) of their planned holidays that were derailed.

Check out what keeps Nana creative and inspired in her unconventional mix of creative essentials.

Cell phone
“I keep in touch with my friends through my phone. In these days, with our different living situations and habits, connecting with friends can sometimes bring unexpected sparks of inspiration.”

“Whether it’s an random idea, an elaborate sketch, a logical structure, writing it down always helps me sort out things in my head.”

“Sugar helps me activate my brain! So, when I feel stressed or confused, I usually turn to my stash of sweet treats.”

MRT (Mass Rapid Transit)
“My usual way of commuting is by taking the MRT. It is usually when I am most relaxed and calm, so I often get some of my best ideas during the commute.”

Funny Japanese Figurine
“Finding humor is one of the ways that I usually find inspiration and practice creative thinking. I love Japanese art and humor especially; through different media I like to analyze Japanese comedy to learn what I can apply to my own storytelling.

Plus, at the same time, I get to laugh! Laughter makes me feel free, and it is a good opportunity for me to explore and learn more about myself and other cultures.”