2017 Agency of the Year
Leo Burnett Worldwide celebrates the top-performing agencies and work in its global network
Last week in Chicago, Leo Burnett Worldwide hosted the 20th annual Leo Burnett Agency of the Year. This celebration recognizes the best agency in the global network by looking at creative prowess and business results.
This year, Leo Burnett Beirut took home the top honor. The team has been the most awarded agency in Lebanon for the past five years and recorded stable revenue despite an incredibly challenging socio-economic and political environment. Four major pieces of business, in addition to organic growth, were added to the agency’s roster in 2017: P&G Fairy, UNICEF, Societe Generale de Banque Au Liban and Ahlam Real Estate. It also brought home 29 awards at the most prestigious global award shows, and is the only agency in the world to have won three consecutive Cannes Glass Lions.
In addition, Leo Burnett Beirut’s team behind the Abaad “#Undress522” campaign received the HumanKind Award. This honor is for the top piece of work that embraces Leo Burnett’s signature HumanKind philosophy.
Leo Burnett Chicago, London, Melbourne and Toronto were recognized as Bright Star winners, awarded to finalists for Agency of the Year.
Lastly, the Creative Excellence Awards are for the network’s top creative ideas of the year:
• Gold Pencil – Leo Burnett Chicago’s “The Ostrich” for Samsung
• Silver Pencil – Leo Burnett Mumbai’s “Roads that Honk” for HP Lubricants
• Bronze Pencil – Leo Burnett Madrid’s “December 21” for the Spanish Lottery
• Design Pencil – Leo Burnett Toronto’s “Cook This Page” for IKEA