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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
Canada

http://www.marteletcompagnie.com
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer

jeanpierre.martel@mareteletcompagnie.com

514-525-4290

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Chicago

Advertising Week 8: Women and Marketing

Leo Burnett USA Chief Creative Officer Susan Credle moderated the “Women and Marketing” panel this morning at Advertising Week 8.  Panelists included DailyCandy’s Beth Ellard, LearnVest’s Jacquelyn White, Unilever’s Kathy O’Brien and Vinci’s Dan Yang.

The conversation included subjects including the convergence of content, commerce and retail, shifting brand messaging from habitual to attitudinal, and the expanding definition of “mom.”