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Bob Winter Returns to Leo Burnett Group as Detroit’s Chief Creative Officer

Winter will lead General Motors business and hire new talent for Cadillac.

Bob Winter is back at Leo Burnett Group as the new chief creative officer in Detroit—from 2008-2010, Winter was a creative director at Leo Burnett Chicago. In his new position, Winter will oversee Leo Burnett Detroit, including Arc and Rokkan’s Detroit teams.

He will guide the General Motors business for Leo Burnett Group Detroit and oversee creative for the portfolio, including Rokkan’s Cadillac client, as well as Leo Burnett’s GM clients: Buick, GMC and customer care/aftersales. His first major task is to form a Cadillac team, hiring across departments including creative, strategy, business leads, production and more. Winter will report to Andrew Swinand, chief executive officer, Leo Burnett Group North America, and work closely with Nick Law, chief creative officer, Publicis Groupe, and president, Publicis Communications.

“Leo Burnett Group [Detroit] has great ambitions for this year, and for the future,” said Winter. “There has never been a more exciting time to build a team and lead creative for this group of agencies and their clients, and I’m honored to have this opportunity.”

With Winter’s track record of award-winning work and creative leadership positions across the industry, Leo Burnett welcomes his return to the agency.