Credle to Moderate "Women and Marketing" Panel
As you probably know, Advertising Week 8 kicks off Monday in New York City. If you plan to be there, make sure to check out the “Women and Marketing” panel, moderated by LB USA CCO Susan Credle. Speakers include Beth Ellard, GM, Daily Candy; Alexa von Tobel, CEO and Founder, LearnVest; and Kathy O’Brien, Vice President, Unilever US Personal Care Division.
The session is Thursday, Oct. 6, at Thomson Reuters, 3 Times Square, from 11 – 11:45 a.m. You can find more details and register by visiting the Thursday calendar. Here’s what you can expect:
Women and Marketing The female demographic continues to evolve and grow — with the mommy blogger segment gaining strength and brands increasing their focus on reaching women. The panelists will discuss what types of campaigns resonate with this targeted audience and offer insight into the success of their brands’ influence on this demographic.
On a related note, Susan provided some insights on marketing to women for a story that appears in today’s New York Times. This is obviously a hot topic, so go check it out.