Get to Know Greenhouse
Leo Burnett’s production studio creates fast-turnaround, cost-effective creative brand content
Over the last year and half, Leo Burnett has been meeting client demand for high-quality, fast-turnaround content through Greenhouse, the agency’s in-house production studio.
As of today, Greenhouse is now a formal Leo Burnett offering. The studio produces live action, animation, visual effects, audio, photography and editorial work that is closely aligned with brands’ creative strategies. The studio is led by Vincent Geraghty, executive vice president, executive director of production.
“By having the direct relationship with Leo Burnett’s account and creative teams, we can maintain the creative excellence the agency is known for when making truly on-brand content,” said Geraghty. “When our creative teams, producers and content creators are sitting together and coming up with digital content solutions to our clients’ content briefs, the solution is more holistic.”
Greenhouse will specialize in fast, nimble content creation that is strong in concept and creativity. It will meet the demand of always-on, fresh content production across a brand’s digital channels such as Facebook, Instagram, Twitter and mobile ad units that fall outside the traditional scope of production companies. The agency will continue to work with production partners on broadcast-quality TV and digital film supported by larger media buys.
The Greenhouse team is staffed with more than 30 employees, and includes specialists and producers who can quickly plan, shoot and edit quality content across production disciplines. The group works closely with creative teams to better maintain the integrity of Leo Burnett’s creative ideas and streamline the workflow, increasing content’s speed to market. Greenhouse allows the agency to create reactive content and, in many cases, turn around content in the same day.
Greenhouse has produced work for 16 Leo Burnett and Arc client brands, including: Alcon Clean Care, Allstate, Commonwealth Edison, Firestone, Fifth Third Bank, Kellogg’s Rice Krispies and Eggo, Kraft JELL-O and Philadelphia Cream Cheese, McDonald’s, Miller-Coors, Nintendo, P&G Always and Swash, Pfizer Nexium and Samsung Galaxy S6 Edge.
If you missed Vincent in his Advertising Week panel “Fast, Good or Cheap: The Reality of Today’s Content Creation," check out his #AXWII interview with BJ Smith, host of the Social Impact Show and Marketing Therapy Group podcast: