Lápiz Hires Gustavo Razzetti As Managing Director
Today, Lápiz, the Hispanic marketing agency of Leo Burnett, announces the hire of Gustavo Razzetti as Executive Vice President, Managing Director.
“Gustavo brings a wealth of experience and a proven track record from a variety of general market, Hispanic and multicultural agency networks,” said Dolores Kunda, President and CEO, Lápiz. “Our agency has achieved great success over the past few years. To keep the momentum, we decided to expand our team with a like-minded, quality talent that will take the organization to new heights. We have found that talent in Gustavo.”
Razzetti joins Lápiz from Grupo Gallegos where he served as the Chief Strategy and Engagement Officer. This self-proclaimed digital evangelist has worked within the Latino market for years serving as CEO of EURO RSCG Latino in New York, President of GlobalHue Latino, founder of WhyNet in Argentina and co-authored the book “Latinosphere: Marketing with Latinos in the Age of Digital” in 2011.
“I’m thrilled to join the Lápiz team,” said Razzetti. “The Latino marketing landscape is undergoing a transformation. This exciting evolution requires a new kind of agency business model and service offering. I look forward to the challenge of taking the Lápiz organization to the next level.”