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Baku

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Trade Mark Leo Burnett
AF Business House, Nizami Str. 203B
Baku, AZ1010
Azerbaijan

http://www.tma.az
+994 12 493 31 90

Abbas Fatullayev

Managing Director Trade Mark Leo Burnett

f.abbas@tma.az

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Lapiz Wins Marshalls

Last week, Leo Burnett's Hispanic marketing agency Lapiz was proud to announce its new partnership with retail powerhouse, Marshalls.

The Chicago-based agency has plans to lead the Latino communication strategy for the business, tapping on Lapiz's expertise in the Hispanic market. The win is no doubt credited to the agency's impressive LatinoShop initiative - the first ever in-depth Latino shopper study.

Lapiz will also have a hand in analyzing consumer insights and creative development.

Marshalls – which currently operates 912 stores in the U.S. – was purchased by the TJX group in 1995.