Leo Burnett at the Effie Awards
Leo Burnett/Arc won eight awards at last night’s 47th Annual North American Effie Awards in New York City. The #LikeAGirl campaign for Procter & Gamble’s (P&G) Always brand received six awards, including four Gold Effies in the Youth Marketing, Engaged Community, Global and Media Innovation categories and two Silver Effies in the GoodWorks and Personal Care categories. P&G was named the Most Effective Marketer in North America, while Always was named the Second Most Effective Brand of 2015.
“The Effie Awards are the gold standard in our industry for measuring effectiveness, and in my mind there isn’t a more important award to win,” said Rich Stoddart, CEO, Leo Burnett North America. “On our very best day, creativity transforms human behavior and delivers effectiveness for our clients. #LikeAGirl is a prime example of the magic that happens when creativity and business collide, and our agency couldn’t be prouder to be a part of this movement."
The #LikeAGirl campaign has been a mainstay on the creative award show circuit this past year, with strong showings at the Design and Art Direction (D&AD) Awards, the Art Directors Club (ADC) Awards and the ANDY Awards, among others.
“Winning six Effie Awards is a gigantic accomplishment for our agency and the many people who worked countless hours to make this #LikeAGirl dream a reality,” said Judy John, CEO/CCO, Leo Burnett Canada. “Together, we helped ignite a cultural movement and showed that doing something #LikeAGirl isn’t an insult, it means amazing things. This film is proof of the power of creativity and the power of results and I’m proud to be a part of it all.”
Additional wins for the Leo Burnett network include Arc Chicago’s Silver in the Single Impact Engagement category for Crest and Oral-B and Leo Burnett Toronto’s Bronze for TD Bank in the Finance category. Furthermore, Leo Burnett/Arc Chicago was named the third most Effective Agency Office in North America and Leo Burnett was named the third Most Effective Agency Network overall.