Nearest office

Chicago

All offices

Offices

Selected office



,


Your nearest office

Chicago

United States

Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Amy Cheronis

EVP Reputation and Communications

amy.cheronis@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

Nearby Leo Burnett offices

  • Chicago

    United States

  • Detroit

    United States

  • Toronto

    Canada

  • Santa Fe, Mexico City

    Mexico

  • Montreal

    Canada

  • Guatemala City

    Guatemala

  • San Salvador

    El Salvador

  • Tegucigalpa

    Honduras

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

  • Santo Domingo

    Dominican Republic

  • Panama City

    Panama

Detroit

Leo Burnett Detroit’s “The Bench” Among MVPs at Shorty Awards

The Shorty Awards honor the best use of social media, apps and videos, and at this year’s awards, Leo Burnett Detroit was a big player in the game, winning Best Twitter Campaign for NCAA’s “The Bench.”

The campaign was created to spread the word on the NCAA’s changes to its academic eligibility standards for student athletes, and there was no better way to reach the young audience than through a clever social media campaign. So, LB Detroit launched “The Bench,” a character whose goal was to keep kids from being benched in college and to encourage them to excel both in the classroom and on the court — or on the field, in the pool. “The Bench” also drove them to the eligibility site, 2point3.org.

Through the Twitter handle @TalkingBench, the character evolved into a strong social media presence. “The Bench” was also integrated across other media and strategically placed in and around high schools. In only three months time, @TalkingBench had 25,000 followers and increased traffic to 2point3.org by 680 percent.

Check out the case study to see why “The Bench” made LB Detroit a winner in the Shorty’s game.