Leo Burnett Dubai Wins FGB Advertising Account
United Arab Emirates financial lender First Gulf Bank has appointed Leo Burnett Dubai as its full-service advertising agency, following a pitch. FGB is an international bank, headquartered in Abu Dhabi, offering a full range of financial services to business and consumer sectors throughout an extensive network of branches across the UAE.
Leo Burnett Dubai will run integrated, cross-channel campaigns aimed at increasing FGB’s brand recognition and business growth. The agency will also craft multi-touchpoint content creation and messaging for the bank.
“We are proud to be joining forces with FGB,” said Kamal Dimachkie, executive regional managing director at Leo Burnett Dubai. “We are convinced that helping FGB win in the marketplace requires more than just unique, cross-channel ideas; we also need to bring forth game-changing strategies that turn conventional brand messaging tactics – typically used in the financial services space – on their heads.”