Leo Burnett Germany Captures Brita Global Shopper Marketing Account
The account is the latest new-business win for the agency
After its recent double business win, Leo Burnett Germany continues its winning streak with the newly awarded account for Brita, a leading company in the field of water optimization.
The team, headed by CEO Andrea Albrecht and Chief Creative Officer Andreas Paulo, will be responsible for Brita’s global shopper marketing account and the development of the brand’s international trade marketing.
Various launch, re-launch and promotion flights, as well as global category projects, will be developed, requiring a purpose-built and innovative shopper research approach.
“Brita is a German middle-sized company but one of the leading companies worldwide in its field,” said Leo Burnett’s client service director, Martin Krauter. “Their innovative products make them an exciting and valuable client for Leo Burnett. Furthermore we think it is very tempting to build up the international trade marketing by being a real partner for Brita.”
The agency recently won the social media and content marketing accounts for Goodyear Dunlop Tires, an existing client, for the European, Middle Eastern and African region.