Leo Burnett Germany Scores Double Social Media Business Wins
Agency wins social media and content marketing accounts for Goodyear and Dunlop in Europe, Middle East and Africa.
Leo Burnett Germany’s Frankfurt team has been awarded the social media and content marketing accounts for their existing client, Goodyear Dunlop Tires for the European, Middle Eastern and African region (EMEA).
“We are proud that our investment in social media and content marketing has paid off, convincing our clients of our competencies in that area. Once again, Leo Burnett has proved that we’re essentially an integrated agency,” said Andrea Albrecht, CEO of Leo Burnett Germany.
The agency will revise Goodyear and Dunlop’s social media communications strategy for the region and will support individual markets in building their strategy, guidelines, toolkits and content formats as well as for integrated campaigns. The team will also be responsible for both brands’ community management.
“Thanks to the successful collaboration with Leo Burnett Germany in the past, we look forward to working even more closely with the agency in the future. A clear advantage for us is that we now have a one-stop service where we get excellent communication services,” said Alexis Bortoluzzi, marketing director, consumer EMEA of Goodyear Dunlop Tires Europe.
Leo Burnett was appointed creative lead for Goodyear EMEA in 2012 and for Dunlop a year later.