Leo Burnett MENA Scores Two Grand Prix at Dubai Lynx 2016
Network took home two Grand Prix, four Gold, nine Silver and 11 Bronze at the biggest show in the region
Leo Burnett’s Middle East and North Africa (MENA) network won big at Dubai Lynx, the region’s most prestigious awards show for the creative industry.
The network was awarded two Grand Prix. The first was in Film Craft: Direction for “Verisimilitude at Noon,” “The Russian Odyssey,” and “Tears of Winter” for Du, a telecommunications company. The second Grand Prix went to P&G Bonux’s “Merry Balconies” campaign in the Promo and Activation category: Use of Promotional Stunts/Live Advertising/Live Shows/Concerts & Festivals.
Three out of the four Gold were awarded to Du, while the last Gold was given to Dish Network’s “I Say Arabi” campaign. The network took home nine Silver and 11 Bronze for clients such as Mashrou’ Leila, Max Fashion, P&G Always and Samsung.
Leo Burnett also had a major brand presence at this year’s show. Leo Burnett Germany’s chief creative officer, Andreas Pauli, and Leo Burnett USA’s SVP, strategy director, Nicolas Chidiac, participated as jurors on Film, Print, Outdoor and Radio and Creative Effectiveness, respectively. Ali Amarsy, Leo Burnett Dubai’s head of strategy and effectiveness, also gave a presentation on the secret weapon to understanding people: "Think Like an Indian Aunty."
The booth that stole the show was Leo Burnett’s story wall, where visitors could create their own life stories through customized emojis that were then shared on the wall.
In total, 380 emojis were created, resulting in 179 posts and tags for #MyLeoLynx. The network’s Dubai Lynx activities made a dent in social engagement on Instagram and Twitter, as well as an impressive debut on SnapChat and Periscope – an average of 541 viewers for each live broadcast.
For the ninth year, Leo Burnett also organized the Lynx Academy at the festival to help grow and nurture the next generation of ad professionals. This year, the Lynx Academy trained 23 students chosen from the best universities in the region. The students were given a brief to create a purpose and plan to position and promote the newly launched “Ministry of Happiness.” A senior planner from Leo Burnett mentored the teams, and other senior executives participated in the briefings, presented trends and learnings, and served as judges.
Overall, it was a celebratory showing for Leo Burnett at this year’s Dubai Lynx event. Check out all the winners at Dubai Lynx.