Leo Burnett Mexico Joins Forces with Olabuenaga Chemistri
Announced today, ad agency Olabuenaga Chemistri is merging with Leo Burnett Mexico. Famed for its service to local businesses and work with government clients, Olabuenaga Chemistri is joining the Leo Burnett family among a slew of new officer appointments in our Mexico office.
The creative and transformative vision of Leo Burnett Mexico’s new leadership is quickly underway with the appointment of Pablo de Artega as CEO. The Brazilian-Uruguayan returns to Mexico from his recent position as Chief Operating Officer and Partner at Leo Burnett Tailor Made in Brazil. Horacio Navarro, who previously worked as Olabuenaga’s EVP, Client Services before co-founding the independent Anonimo five years ago, will serve as Leo Burnett Mexico’s Chief Operating Officer. Daniel Perez Pallares, from Grey Brazil and Maruri Grey Ecuador, has been named Chief Creative Officer.
Said Leo Burnett Worldwide CEO Tom Bernardin of the newly announced integration: “Together, Leo Burnett and the agency Olabuenaga Chemistri can be the #1 creative reference in Mexico, delivering a dynamic business change for clients. The possibilities here are limitless and I am thrilled with the leadership team and client roster we have in place to continue to grow and create the best ideas in the world – bar none.”