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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
Canada

http://www.marteletcompagnie.com
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer

jeanpierre.martel@mareteletcompagnie.com

514-525-4290

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Shanghai

Leo Burnett Shanghai Named Creative Agency for Pfizer’s Viagra

Agency to help increase brand awareness and engagement in China

Pfizer China has selected Leo Burnett Shanghai as its strategic creative agency for its Viagra brand.

The agency will be tasked to connect with consumers across China and bring awareness around the brand’s “little blue pill” and how it can help people enjoy healthier and happier lives. Marketing policies within the country are often strict and pose a barrier for consumer brand awareness. Leo Burnett has worked with Pfizer for more than 10 years in China with over-the-counter brands such as Centrum, Caltrate and Imedeen. Viagra will be Leo Burnett’s first prescription drug brand.

“We are thrilled to extend our partnership with Pfizer to include such an iconic brand and in such an interesting category,” said Angie Wong, managing director of Leo Burnett Shanghai. “Based on insights abstracted from studying human behavior, I believe we will be able to deliver creative solutions to help … Viagra have effective dialogues with consumers in China.”

The win follows a successful year for the agency in China. Leo Burnett Beijing won Audi’s integrated marketing commuications in June.

September 22, 2017