Leo Burnett Sydney Named 2014 'Agency of the Year'
The Leo Burnett Worldwide 2014 Agency of the Year celebration took place this evening in Chicago to recognize and celebrate our people and our product from our agencies around the world.
In addition to recognizing this year's Agency of the Year winner, the ceremony also honored Leo Burnett Worldwide's Bright Stars, Pencil Award winners, Pitch of the Year and the HumanKind Communication Award.
Congratulations to the Leo Burnett Worldwide 2014 Agency of the Year: Leo Burnett Sydney.
Sydney's outstanding accomplishments this year include:
• The office experienced 17 percent growth and won the biggest retail account in Australia.
• First ranked and most awarded ad agency in Australia by The Cannes Report and #1 most awarded Australian agency by London International.
• CEO Magazine’s Media Executive of the Year (Peter Bosilkovski) and three of the top awarded Creative Directors as voted on by Won Report.
• As part of the agency's people first approach, and its commitment to hiring future leaders, last year Sydney launched a worldwide industry first, The Nest, a program offering ambitious and talented students and recent graduates a paid marketing and advertising internship spanning both Leo Burnett Sydney and client Diageo.
Bright Star winners are the finalists in the running for the Agency of the Year. Bright Stars are each top overall performers in all aspects of the business – financial, creative and people. In addition to our 2013 AoY Tailor Made Sao Paulo, the Bright Star Winners are:
Leo Burnett Chicago
Leo Burnett Manila
Leo Burnett Sao Paulo
Leo Burnett Sydney
Leo Burnett Toronto
The Pencil Award recognizes outstanding achievements in creativity in traditional or non-traditional media. These three pieces of work were honored as the best of 2013.
Leo Burnett Tailor Made Sao Paulo – ABTO, “Bentley Burial”
Leo Burnett Milan – Samsung, “Maestros Academy”
Leo Burnett Sydney - Samsung, "S-Drive"
Leo Burnett Toronto – TSN, “Kings & Queens of the Court”
Black Pencil (for excellence in design)
Leo Burnett Paris – Mimi Foundation, "If Only for a Second"
Pitch of the Year
This category acknowledges those offices and leaders who pushed pitching to the limit and took great risk to win; who fully leveraged our creative reputation and put the brilliance of HumanKind at the forefront.
Pitch of the Year was created to inspire us with the kind of ambition, effort and passion it takes to win.
Leo Burnett Chicago/Singapore/Sydney - Samsung
Leo Burnett Chicago – McDonald's
Leo Burnett Germany - McDonald's
Leo Burnett Sydney – Woolworth's
HumanKind Communication Award
The HumanKind Communication Award was established to recognize the best HumanKind idea in the network.
The 2014 winner was Leo Burnett Toronto/Chicago/London for P&G Always “#LikeAGirl.”