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Leo Burnett Worldwide Honored With One Show Green Pencil

Network wins 23 awards across 11 global offices at the 43rd annual One Show Awards

Leo Burnett Worldwide is the recipient of the prestigious One Show Green Pencil. The network took home 23 awards for campaigns created by 11 offices at the 2016 43rd Annual One Show Awards held in New York on May 11 and 13.

Leo Burnett Sydney received the Green Pencil for “Just,” its campaign for the World Wildlife Fund. The Green pencil, one of the industry’s highest honors, recognizes excellence in environmentally conscious advertising and design.

Just” also earned a Silver Pencil for Collateral Design: Single or Series. The campaign conveys how a small change can help make a big change for the planet. The effort encourages people to replace wastefully packaged household products with simple, environmentally friendly alternatives.

“To have 140 jurors agree to bestow the distinguished One Show Green Pencil to WWF ‘Just’ is a huge honor and recognition of our relentless pursuit to create human value through our work,” said Mark Tutssel, Leo Burnett Worldwide chief creative officer and creative chairman of Publicis Communications. Tutssel was also recently appointed to the One Club board of directors. “I am superbly proud of our global team’s accomplishments in masterfully using creativity to drive business impact and transform human behavior for the better. And I thank the One Show for upholding that standard of excellence for the industry.”

In total, the network received one Green Pencil, six Gold, six Silver and 10 Bronze. Leo Burnett Worldwide offices that shared in the wins include Buenos Aires, Chicago, Frankfurt, Madrid, Mexico City, Milan, Paris, Sao Paulo, Sydney and Toronto.

The following campaigns were awarded Gold Pencils: Samsung “Safety Truck” with four Gold, Oh!Saft “Squeeze Bottles” and Spanish Lottery “Justino” with one Gold each.

The annual One Show, organized by the One Club, is one of the world’s most prestigious awards shows, recognizing the best creative work in advertising, interactive, design and branded entertainment.