Leo In Cannes: Leo Burnett's Showing at Cannes Lions 2014
#leoincannes: Leo Burnett's Showing at Cannes Lions 2014
At this year's Cannes Festival, Leo Burnett Tailor Made was the most awarded agency in the network, racking in 22 Lions (including 5 Health Lions) for their outstanding work on "Bentley Burial", "My Blood Is Red and Black" and more campaigns that truly captured our HumanKind philosophy. Leo Burnett Paris was also heavily awarded, with 12 Lions now under their belt for their work for the Mimi Foundation.
A special congrats to Leo Burnett Dubai, who earned the first Gold Film Lion from MENA for their work for Du, and to Leo Burnett Colombia who had a fantastic showing at the Lions Health show. 14 offices (Buenos Aires, Chicago, Colombia, Costa Rica, Dubai, Hong Kong, London, Milan, Moscow, New York, Oslo, Paris, Sydney and Tailor Made) contributed to this year's wins.
The Leo Burnett network earned 52 Lions overall, and also earned its first "Network of the Year" title from Cannes in the Health Lions show (at which the global agency took home 11 additional Lions).
Congratulations to each agency that contributed to the win and to the entire network for supporting Leo Burnett agencies around the world.
Film
Gold
Leo Burnett Dubai, “Too Complicated” / "Too Depressing" Du – Commercial Public Services
Silver
Leo Burnett Paris, “If Only For A Second” Mimi Foundation – Branded Entertainment Internet Film
Bronze
Leo Burnett Milan, “Fiat 500 Cult” Fiat Group – Cars
Leo Burnett Buenos Aires, “Plastic Container” Car One – Other Vehicles, Auto Products & Services
Leo Burnett Buenos Aires, “Fan” Car One – Other Vehicles, Auto Products & Services
Young Lions
Film - Young Lions Bronze - Leo Burnett Oslo (Kitchen)
Film Craft
Bronze
Leo Burnett Sydney, “Comets” Diageo Australia – Cinematography
Branded Content & Entertainment
Silver
Leo Burnett Paris, “If Only For A Second” Mimi Foundation – Use or Integration of Printed Content
Leo Burnett New York, “#theworldneedsmore” United Nations, Office for the Coordination of Humanitarian Affairs – Use or Integration of Digital or Social Media
Bronze
Leo Burnett Tailor Made, “Street Tales” Fiat – Online
Titanium & Integrated
Silver
Leo Burnett Paris, “If Only For A Second” Mimi Foundation – Integrated
Cyber
Silver
Leo Burnett Paris, "If Only For a Second" Mimi Foundation – Social Video
Leo Burnett Tailor Made, "Bentley Burial" ABTO, Brazilian Organization of Organ Transplantation – Influencer/Celebrity/Blogger Outreach Program
Leo Burnett Chicago, “Biggest Assembly Ever” Procter & Gamble, Secret Deodorant – Innovative Use of Social or Community
Press
Gold
Leo Burnett Paris, “Doe & Sea-Lion” / "Elephant & Swan" / "Giraffe & Penguin" Jeep France – Cars
Leo Burnett Tailor Made, “William” / "Daddy" / “E.S.” CVV – Public Health & Safety & Public Awareness Messages, Copywriting
Silver
Leo Burnett Tailor Made, “Deserts” / "Forests" / "Mountains" Jeep – Cars
Leo Burnett Sydney, “Rhino” / "Shark" / "Tiger" WWF – Fundraising, Donations & Appeals, Art Direction
Leo Burnett Paris, “Doe & Sea-Lion” / "Elephant & Swan" / "Giraffe & Penguin" Jeep France – Illustration
Bronze
Leo Burnett Tailor Made, “War” / "Erotica" / "Drama" Lemonade Films – Advertising & Media
Leo Burnett London, “Gary” / "Kelly" / "Mark" Business in the Community – Public Health & Safety & Public Awareness Messages, Copywriting
Leo Burnett Tailor Made, “Firefighter” / "Lifeguard" ABTO, Brazilian Organization of Organ Transplantation – Fundraising, Donations & Appeals
Leo Burnett Tailor Made, “William” / "Daddy" / “E.S.” CVV – Public Health & Safety & Public Awareness Messages, Copywriting
Leo Burnett Paris, “Doe & Sea-Lion” / "Elephant & Swan" / "Giraffe & Penguin" Jeep France – Art Direction
Leo Burnett Tailor Made, “Tunnel” / "Curve" / "Tree" Fiat – Photography
Radio
Silver
Leo Burnett Tailor Made, “Come to the Streets” Fiat – Cars and Automotive Services
Leo Burnett Sydney, “Meeting – Safe Driving Program” Samsung, S-Drive – Public Health and Safety
Media
Silver
Leo Burnett Tailor Made, "Bentley Burial" ABTO, Brazilian Organization of Organ Transplantation - Charities, Public Health & Safety, Public Awareness Messages
Leo Burnett Tailor Made, "Bentley Burial" ABTO, Brazilian Organization of Organ Transplantation - Use of Social Platforms
Bronze
Leo Burnett Sydney, "Safe Driving Program (S-Drive)" Samsung - Use of Mobile Devices
Leo Burnett Chicago, "#EsuranceSave30" Esurance - Use of Social Platforms
Leo Burnett Chicago, "Literacy Store" McDonald's - Retail, E-Commerce and Restaurants
Mobile
Silver
Leo Burnett Moscow, "Catch a Plane" S7 Airlines - Activation by Location or Proximity
Bronze
Leo Burnett Sydney, "Safe Driving Program (S-Drive)" Samsung - User Experience
Outdoor
Silver
Leo Burnett Paris, "If Only For a Second" Mimi Foundation - Special Build
Leo Burnett Tailor Made, "Bentley Burial" ABTO, Brazilian Association of Organ Transplantation - Live Advertising and Events
Bronze
Leo Burnett Sydney, "Shark/Tiger" WWF - Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages (Billboards and Street Posters)
Leo Burnett Sydney, "Shark/Tiger/Rhino" WWF - Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages (Indoor Posters)
Direct
Bronze
Leo Burnett London, "Second Chance" Business in the Community - Use of Digital Marketing
Leo Burnett London, "#publooshocker" DFT - Public Healthy & Safety, Public Awareness Messages
Leo Burnett Milan, "Samsung Maestros Academy" Samsung Electronics Italy - Other Digital Platforms
Leo Burnett Hong Kong, "Gift Box" The Salvation Army - Charities
Leo Burnett Tailor Made, "Bentley Burial" ABTO - Response/Real-Time Activity
Leo Burnett Tailor Made, "Bentley Burial" ABTO - Charities
PR
Gold
Leo Burnett Milan, "Samsung Maestros Academy" Samsung - Corporate Reputation & Communication
Bronze
Leo Burnett Costa Rica, "Incomplete Bios" Fundacion Paniamor - Use of Digital Platforms
Promo & Activation
Gold
Leo Burnett Paris, "If Only for a Second" Mimi Foundation - Charities
Leo Burnett Tailor Made, "Bentley Burial" ABTO - Use of Promotional Stunts and Live Advertising
Silver
Leo Burnett Chicago, "#EsuranceSave30" Esurance - Financial Products & Services
Leo Burnett Tailor Made, "Bentley Burial" ABTO - Charities
Bronze
Leo Burnett Chicago, "#EsuranceSave30" Esurance - Use of Games
Leo Burnett Tailor Made, "Bentley Burial" ABTO - Use of Social Audience in a Promo Campaign
Leo Burnett Milan, "Samsung Maestros Academy" Samsung Electronics Italy - Integrated Campaign led by Promo & Activation
Lions Health
At Lions Health, Leo Burnett earned its first "Network of the Year" nod from Cannes thanks in part to Leo Burnett Colombia's "CANCERTWEETS" for the League Against Cancer, a campaign that was awarded the Cannes Lions Grand Prix for Good.
Leo Burnett earned 2 Golds, 6 Silvers and 1 Bronze at the show. For our full list of Health Lions winners, visit Lions Health.
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