Publicis Groupe Acquires Turner Duckworth
Leading Design Firm to Become Part of Leo Burnett Worldwide
Publicis Groupe announced today the acquisition of the UK and U.S.-based Turner Duckworth, a leading design and branding company.
With 70 employees, Turner Duckworth designs iconic visual identities and packaging for consumer brands such as Coca-Cola, Amazon, Visa, Miller, Oreo, Jacobs, The Glenlivet, Samsung, Waitrose and Metallica.
Turner Duckworth will be aligned to Publicis Groupe’s Leo Burnett. This underlines the importance Leo Burnett places on the marriage of design and creative advertising to deliver effective and meaningful communications programs for blue chip clients.
The firm will continue to operate under the name Turner Duckworth and will retain its existing management team and structure. In addition to partnering with Leo Burnett to build seamless communications for their clients, Turner Duckworth will continue to collaborate with clients' agencies, regardless of network affiliation.
“With Leo Burnett, we see eye to eye about the importance of creative excellence, the growing impact of design on the brand communications world, and the desire to have a strong design voice on a global scale. Most importantly, we like them as people,” said Bruce Duckworth, joint CEO and CCO of Turner Duckworth.
“David and Bruce are wonderful human beings who share our passion for building iconic brands. They, like us, believe that the best brands don’t simply tell a story; they inspire people to act. Our ambition is no less than to be the best brand designers in the world,” said Mark Tutssel, global chief creative officer of Leo Burnett Worldwide.
“We have already collaborated with Leo Burnett on work for both Coca-Cola and Samsung, so we know it’s a great fit, and that clients are hungry for seamless creativity from their agencies. This partnership will enable us to deliver that,” said David Turner, joint CEO and CCO of Turner Duckworth.
“This is an important milestone for our company. It makes me very proud that men of David and Bruce’s caliber would come to our creative agency to find a home and assist in their global expansion,” said Tom Bernardin, chairman and CEO of Leo Burnett Worldwide.