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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer


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Springboard: When Careers Take Off - Rocky Hao

Welcome back to Springboard, where we celebrate our employees’ latest career achievements by asking them to reflect on the “Aha!” moments that helped them get to where they are today.

Leo Burnett Shanghai has appointed Rocky Hao as its new head of creative. In this role, Hao will lead creative teams and help oversee the agency’s day-to-day operation.

Before joining Leo Burnett, Hao worked for multiple leading international agencies including Dentsu, Bates, BBDO, Grey and Ogilvy & Mather.

Throughout his myriad of experiences and bosses, one lesson continually rang true…


One thing I learned from all my ex-bosses:

Having worked in advertising for 16 years, I have been lucky to work with, and learn from, many great supervisors.

Some of them were consistently brilliant idea machines. Some of them were excellent presenters. Some of them could manage and integrate all their resources to make the impossible happen.

They had different talents and personalities, but they have one thing in common: they never complained.

We are living in an industry that is full of problems, difficulties and frustrations. Although there are thousands of reasons to make people complain (such constantly changing briefs, rounds and rounds of revisions, tight deadlines, office politics, lack of manpower, salary and titles, overtime jobs, etc.), none of my ex-bosses wasted their brain and energy in grumbling.

They were always looking for solutions, because they knew grumbles wouldn’t change anything. They just rolled up their sleeves and got things done.

If there is one thing I inherited from those senior people and try to pass on to the junior guys, it is “no grumbling.” Capability may be easy to train, but attitude is hard to change. Just like Leo Burnett once said, "I have always taken the attitude that no account is a ‘problem account,' but that all accounts have important problems attached to them – that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it."