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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer


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A Collection of Future Thoughts & Trends: London Predictions 2016

Oh, hi there. Welcome to Leo Burnett London’s 2016 Predictions.

Yeah, yeah, it’s yet another set of things to look out for next year, just like you’re seeing from every other agency, trend house, newspaper, blah. So why should you read this one?

Well, what’s interesting about ours (we think) is the element of diversity and discussion. We’ve taken a set of forward-looking ideas from a variety of people within the agency, as well as one of our affiliate trend nerds, to compare and contrast. Three of them, for example, came up with Virtual Reality as a big thing for next year – although you’ll note that some are rather less enthused about it than others. It’s a mixed bag.

So, we’re starting it all off with a handful of ideas from the humming colossus of our Planning department. Then we’re taking an outsider view, courtesy of our chums at Canvas8. After that, it’s back into Kensington Village for some thoughts from our Retail experts. And to wrap it all up, we asked for some sparkle from the Sponsorship department. Lots to enjoy there.

We’ve artfully distilled it all down into shot-glass-size measures for you too – it’s the pan-denominational gifting season, you don’t want to be trawling through reams of lifeless data and convoluted neologisms. Absorb a few ideas, then pop off to bother some holly or poke about in a mince pie, go on.

We sincerely hope you find this collection of thoughts interesting – and, indeed, useful. Keep an eye on reality through 2016 to see it all come true!

Daniel Bevis
Senior Knowledge Editor, Leo Burnett London