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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Chicago

Arc Worldwide’s SVP Creative Director Talks Effective Marketing in Effie Q+A

Brendan Nash discusses the definition of effectiveness and how marketers can utilize it

Now that consumer power has increased in today’s digital world, it is crucial for brands to market effectively to drive purchases. Brendan Nash, SVP, creative director for Arc Worldwide, discusses how shopper marketing is evolving in Effie’s “Definining Effectiveness” series.

Read more on Arc’s website.